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Efficient marketing of the products is a key success element in the drycell Industry. The QIL Management has a dedicated team in the corporate office who analyzes data received from the field and also from other sources to formulate marketing plans on an annual basis. After the identification of the target market and population statistics, the following advertising and sales promotion activities are undertaken in the market place:

 

·        Local & International fair participation

·        T.V advertisement

·        Radio Campaigns (In radio campaign ‘Sunlite Shangit Mala is a popular radio program)

·        Leaflets

·        Local Paper Ads

·        Posters

·        Backlit

·        Frontlet

·        Fixture/Events

·        School Stationary

·        Pocket Calendars

·        Billboard